Leveraging data to inform all of our decisions
Too many campaigns and candidates build their platforms and messaging before properly understanding what the voters want in their districts.
We take the opposite approach, using data science we examine what the voters are likely to respond to and build our campaigns around those issues and concerns.
Past Performance Analysis
GIS Mapping
Voter Targeting
Voter Demographics
Ensuring correct application of campaign resources to the relevant voters.
SCP is a firm of professional consultants who have combined their expertise in political science, geography, and data science. Our rational approach is more than just reading the tea leaves and offering advice, we back it up with numbers.
Most campaigns are won or lost weeks before an election. The most common reason is that the candidate's platform is built around a false or incomplete understanding of the voters in district. The second camping killing pitfall is misapplication of resources. Campaigning the same exact way, with the same message district wide, is inherently wasteful.
SCP will show you using GIS mapping, where and how to prioritize your efforts. We have often defeated opponents and incumbents who outspent us considerably. Our methods can be used by first time political novices or professional politicians. We don't see a single campaign as the end of our association, we work to ensure repeat clients.