Our Vision
Utlizing the OODA Loop Decision Making Process to guide our strategy
OODA Loop And Colonel John Boyd
Originally developed for fighter Pilots, Colonel John Boyd's OODA loop decision making process can be applied to any competitive endeavor.
Proper decisions and actions can be quickly determined using the OODA loop, giving you and edge over opponents. By making appropriate decisions quickly, you gain the initiative over your opponent trapping them into constantly countering your moves, rather than implementing their own planned strategy.
OODA loop is continuous and allows for adjustment as the campaign unfolds. It is frequently used in warfare, law, and business.
OBSERVE - First we analyze the district in terms of voter demographics, party affiliations, and likeliness to vote. We take note of the political climate of the district and current trends and issues important to voters. We also analyze you and your opponent's prior success or failures in past campaigns.
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ORIENT- Based on the data gathered in the observe phase, we map out the district at the precinct level to determine what kind of voters live in different part of the district. We orient our platform and messaging around these spatial patterns and trends so your messaging is relevant to the targeted voters.
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DECIDE- Our GIS mapping shows you where it is worth spending campaign resources on voter reach out efforts. This insures efficiency, you won't be wasting time on voters who will not vote, or those who will be hostile to your platform.
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ACT - You present your campaign messaging to the proper voters, at the proper time, in the proper places. We track those interactions over time as the campaign evolves.
